From Music to Mars…To ILTA

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From Music Indsustry to e-Discovery

by Laura Marques
VP, Marketing and Communications
Planet Data

Five years ago I was in the music business, and never thought I would ever be anywhere else. However, that industry was in worse shape than most at the time and I knew I had to make a change. So I did…to the Legal Technology sector. Natural progression one would think. NOT. I honestly had never heard the word algorithm used in a meeting before.

But it’s a platform, not a punk band

So how do you market a platform instead of a person? It was easier than I thought because after all, what you really need to work with is something cool, and that I do. For one thing our platform – Exego – is a game changer. It’s a processing workhorse, with an efficient ECA solution, flexible workflows and a brand new review feature. Super smart and super simple. Exego combines the best of ECA and Review in one place, which helps our clients save money and do better work. What’s not cool about that?

A showcase is a showcase is a showcase

When you are working on something new and amazing, you can’t wait to showcase it. At LegalTech we conducted some sneak previews of Exego Review and shared some behind-the-scenes work with our clients. We took notes on what was most important to them, continued development and set our sights on ILTA.

Fast forward through the longest winter EVER, and we are now ready to officially introduce Exego Review. Planet Data representatives will be on hand to demo both Exego ECA and Exego Review for you.

Main stage, side stage, back stage

We’ll have Planet Data representatives all over Caesar’s – at Booth 524, in Forum Ballroom 3 and at the Relaxation Station where you can have a massage and a few minutes with no sales pitches – unless of course you want one.

Pass by our booth 524. You’ll get to meet Lori, one of our Project Managers, or Steven, one of our Review Experts. I’ll be there too. Drop your card in the fishbowl, and you’ll be entered to win a $250 Amex Gift card.

Then visit us in Forum Ballroom 3 for a little more interaction. Meet more of our staff, like Zoltan, Planet Data President and Dave, our COO. Mike, our CTO, company wizard and Exego creator, will have a short presentation of Exego Review ready to go whenever you have time to stop by. Brad, our VP of Consulting Services and Adam, our Regional VP of Business Development will be there to help you test-drive Exego ECA so you can see how simple it is to use. And, if you sit with us for a 20-minute Exego Review demo we’ll give you a real redeemable Caesars casino chip (while supplies last and at the discretion of Planet Data). Oh, and you can enter to win a $250 Amex gift card here, too.

As you walk, walk, walk through the conference center be sure to find our Planet Data Relaxation Station near the Augustus Ballroom. After all, Planet Data’s Exego delivers stress-free eDiscovery; so why not deliver a little stress-free convention time. And, like the booth and demo room you can enter to win a $250 Amex gift card here, too.


And finally, we’ll be hosting Happy Hour in Forum Ballroom 3 on Tuesday @ 4:30, and sponsoring all the meals and breaks on Wednesday. Again, all our people will be mingling around so please introduce yourself. We all look forward to meeting you.

Thank you, good night!

Thanks for your time today. I look forward to seeing you in Vegas. In my next blog before LegalTech, I’ll tell you how the New York Hilton was once the home of a hugely popular 1980’s music convention.

Until then, yours in marketing….
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